Shridhar Reddy
Sr. Product Designer
San Francisco
LinkedIn profile

Experience

Uniqlo.com
UI/UX Designer and animator  | 01·16 — 10·16
Information architect of a design system that articulated a modular library of patterns and components spanning the entire UI and animation experience for desktop. Responsibilities included  taking inventory of current UI, articulating new UI component specifications and behaviors, and evangelizing their usage.
Sole animator of key moments in the mobile user experience. Creator and gatekeeper of a live style guide for Smartphone.

Hotwire.com
Team Lead - Web | 07·13 — 01·15 
Hotwire specializes in opaque travel reservations. I led a 3-person web design team. Collaborating closely with the Product Owner, I estimated, delegated and delivered all UX assets for every Agile sprint. Laid the strategic groundwork for a responsive webite. 

Cisco  
Sr. UX Designer | 10·11 — 10·12 
Re-designed network access reports generation and search tools for network authentication based on user access profiles. 

Walmart.com
Information Architect | 06·11 — 10·11 
Analysed online product shelves for efficient info display. Sketched a futuristic story of retail store experience that utilized smartphone augmented reality. 

PayPal
Lead Interaction Designer | 06·09 — 03·11 
Prototyped an app store ecosystem that hosted payment- apps for merchants. 

Ingenuity Systems 
Sr.Interaction Designer | 10·07 — 11·08 
Ingenuity is a life sciences research company. Within their Java tool, I designed visualizations that enabled scientists to map complex networks of gene pathway data.

Bank of America
Interaction Designer | 05·07 — 11·07 
Revamped BoA’s BillPay experience to simplify and smoothen communications of bill due dates, their payment methods and processing times.

IBM Innovation Center
Information Architect | 09·06 — 04·07 
IBM partnered with Beijing’s Palace Museum to render the Forbidden City complex as a virtual online world. I architected a website that enabled virtual visitation and learning about the Forbidden City complex. 

Intercontinental Hotels Group
Jr. Information Architect | 04·05 — 06·06 
Performed heuristic evaluations of online room reservation system.

Plexus Technologies, India 
Content Writer - Web | 1999 — 2001 
Wrote copy and edited content on websites.  

Tata Interactive Systems, India 
Content Writer -Instruction Design | 1998 — 1999 
Wrote instructional documentation content.

Skillset

Design production and prototyping 
Sketch 3 + Invision 

Rapid web prototyping 
Webflow, Typecast  

Responsive web design production
HTML 5, CSS 3, JQuery 

General production
Adobe Creative Cloud  

Education

M.S  Information Design & Technology 
GeorgiaTech, Atlanta
2001 — 2003

M.A Communication
University of Hyderabad, India
1996 — 1998 

B.A English Literature
Nizam College, Hyderabad, India 
1993 — 1996

Interests

Aviation, map-design, story telling, public speaking, sketching