Shridhar Reddy
Product Designer
San Francisco
LinkedIn profile


Amazon - Goodreads

Product Designer | 09.19 - 01.21

Led design of critical product experiences for the revenue team. Strategized, researched and executed design for revenue products such as giveaways, ads. Evangelized and contributed to core design system components.

Sr. Product Designer | 07.18 - 04.19
Designed core features for Shopping Insights - a tool that helps merchandisers and product planners observe trends and demand for thousands of products in real time.

Redcat Consulting

Principal designer | 11·16 — 04.18
Consulting with Bay Area startups to ideate on early stage products. Clients include:
- Facebook
- Outdoorsy
- ForeAlert

UI/UX Designer and animator  | 01·16 — 10·16
Information architect of a design system that articulated a modular library of patterns and components spanning the entire UI and animation experience for desktop. Responsibilities included  taking inventory of current UI, articulating new UI component specifications and behaviors, and evangelizing their usage.
Sole animator of key moments in the mobile user experience. Creator and gatekeeper of a live style guide.
Team Lead - Web | 07·13 — 01·15 
Hotwire specializes in opaque travel reservations. I led a 3-person web design team. Collaborating closely with the Product Owner, I estimated, delegated and delivered all UX assets for every Agile sprint. Laid the strategic groundwork for a responsive website. 

Sr. UX Designer | 10·11 — 10·12 
Re-designed network access reports generation and search tools for network authentication based on user access profiles.
Information Architect | 06·11 — 10·11 
Analyzed online product shelves for efficient info display. Sketched a futuristic story of retail store experience that utilized smartphone augmented reality. 

Lead Interaction Designer | 06·09 — 03·11 
Prototyped an app store ecosystem that hosted payment- apps for merchants. 

Ingenuity Systems 
Sr.Interaction Designer | 10·07 — 11·08 
Ingenuity is a life sciences research company. Within their Java tool, I designed visualizations that enabled scientists to map complex networks of gene pathway data.

Bank of America
Interaction Designer | 05·07 — 11·07 
Revamped BoA’s BillPay experience to simplify and smoothen communications of bill due dates, their payment methods and processing times.

IBM Innovation Center
Information Architect | 09·06 — 04·07 
IBM partnered with Beijing’s Palace Museum to render the Forbidden City complex as a virtual online world. I architected a website that enabled virtual visitation and learning about the Forbidden City complex. 

Intercontinental Hotels Group
Jr. Information Architect | 04·05 — 06·06 
Performed heuristic evaluations of online room reservation system.


Design production and prototyping 
Sketch 3 + Invision 

Rapid web prototyping 
Webflow, Typecast  

Responsive web design production
HTML 5, CSS 3, JQuery 

General production
Adobe Creative Cloud  


M.S  Information Design & Technology 
GeorgiaTech, Atlanta
2001 — 2003

M.A Communication
University of Hyderabad, India
1996 — 1998 

B.A English Literature
Nizam College, Hyderabad, India 
1993 — 1996


Aviation, map-design, story telling, public speaking, sketching